Case Studies - Helen Forsyth, Fractional CCO
Eight case studies from businesses I’ve worked with directly. Some names are there, some aren’t. Confidentiality matters. But the numbers are real, and I can talk you through any of them.
B2B SaaS · Fintech · Pre-Revenue
£40M+ unweighted ARR pipeline built from zero. Mass market pipeline across the UK accountancy sector, with the majority of conversations reaching business case or proof-of-concept.
Read the case study →B2B SaaS · Legal Tech · Pre-Revenue
Category creation in legal tech: validation-first go-to-market for a product that did not exist before, with design partners paying for early access ahead of launch.
Read the case study →Sustainability · Education · Strategic Advisory
Strategic adviser and incoming NED to a science-based sustainability framework whose partners include UNESCO, Tesco, Manchester City Council and the University of Manchester.
Read the case study →Earlier work
Manufacturing · B2B
34% year-on-year revenue growth through strategy, planning, and change management.
Read the case study →Luxury Supplier · B2B
Qualified leads tripled and marketing acquisition costs halved, both within 12 months.
Read the case study →Construction · B2B
A full commercial transformation: purpose, brand, website, CRM and sales strategy rebuilt from scratch where no commercial function existed.
Read the case study →Professional Services · B2B
Annual revenue from £9M to £15M in two years, driven by a threefold uplift in qualified lead generation.
Read the case study →eCommerce · FMCG
A target market segment four times larger identified, £16,000 per month recovered from wasted ad spend, and a multinational contract in progress.
Read the case study →Book a free 30-minute call and we’ll get straight into it. No commitment, no proposal. Just an honest conversation about your commercial challenge and whether I’m the right person to help with it.
Book a free 30-min callFree · 30 minutes · No pitch, no proposal