Luxury Bespoke Stone
and Tile Supplier

Part 01

The challenge

A high-end B2B supplier was generating leads but at too high a cost and too low a conversion rate. The commercial and marketing functions were disconnected, and ROI on marketing spend was unclear.

Part 02

What I did

• Conducted detailed marketplace research and built specific buyer profiles
• Mapped purchasing behaviour to redesign the GTM approach
• Created a brand marketing campaign targeting the right buyer types at the right stage
• Implemented a point-of-conversion strategy to close, not just attract

Part 03

The result

Qualified leads tripled. Marketing acquisition costs fell by 50%. Both within 12 months.