UK Subscription
eCommerce Business

Part 01

The challenge

A FMCG subscription business preparing for a £2M investment raise had hit a revenue plateau. 70% of the raise was earmarked for marketing spend, but the existing strategy wasn’t working.

Part 02

What I did

• Analysed in-house and market data to identify segment opportunity
• Identified a target segment four times larger than the existing one
• Redesigned channel strategy and redirected spend
• Launched a new digital channel better suited to the target segment

Part 03

The result

£16,000 per month freed from wasted ad spend. New channel launched and delivering. Business now pitching for - and winning - a major contract with a well-known multinational.