T2 Contractor,
Construction Sector

Part 01

The challenge

An established contractor had a strong delivery reputation but a weak commercial presence. Branding didn’t reflect the business, there was no CRM, and the sales strategy was informal and inconsistent.

Part 02

What I did

• Redefined the company’s purpose and aligned brand identity to it
• Built the website and recruited a marketing assistant
• Implemented a CRM system across the commercial team
• Designed a sales strategy built around actual buyer decision-making
• Mediated between operations and sales functions

Part 03

The result

A fully functioning commercial operation built where none existed before, with ongoing growth attributed to the infrastructure created.